a quality signal, and many do offer high-quality nutrition. However, the label still needs to confirm completeness and intended use. Fresh food that’s incomplete or improperly balanced can cause deficiencies over time, even if it looks and smells amazing.
Tech-Enabled Feeding and Personalization
AI, IoT sensors, and data-driven platforms are beginning to influence pet nutrition in 2026. Some brands are using technology to collect data on pet behavior, activity levels, and feeding patterns to offer personalized recommendations. This is still an emerging trend rather than a mature regulatory